People miss the point, or only focus on one aspect of the problem.
I've argued with people about things like this before, and proponents will vehemently defend the position, on the grounds that "service x strips the ads", completely missing the whole mega-corporation building a spy database of it's users that Cheka would be jealous of aspect.
I would have though that Julian Assange, or the FreedomBox devs, are anything but naïve. But they created (endorse) sr as somehow and alternative to google. It baffles me.